Power is Everywhere Series with Luk Van Wassenhove

Two New Commandments of Customer Engagement

Please find CEDEP Fellow, Luk Van Wassenhove’s most recent piece in the Power is Everywhere Series, written with Mark Lee Hunter, INSEAD Adjunct Professor and Maria Besiou, Professor of Humanitarian Logistics at Kühne Logistics University

https://knowledge.insead.edu/marketing/two-new-commandments-of-customer-engagement-6266#OKYpr1Hoi12z9mCa.99