New book by Philippe Silberzahn : Welcome to Incertitude!

CEDEP is proud to announce the new book of Philippe Silberzahn, CEDEP Faculty and Programme Director.

Bienvenue en Incertitude!

The bankruptcy of Lehmann Brothers, the 2008 crisis, Arab Spring, Greek crisis, emergence of Daesch, Fukushima accident, disappearance of Nokia, the surprise of Brexit, the election of Donald Trump and Emmanuel Macron – this list of unforeseeable events is endless, despite the number of concrete means and measures we have to prepare and anticipate the future.

In a world of wonders, radically changing and ever more uncertain, it is not possible to predict the future. Those who try will sooner or later expose themselves to a catastrophe. Yet the decision tools we use are all based on a predictive paradigm. They remain anchored in the civilization of the industrial revolution born 150 years ago. It is high time to reinvent them entirely for the new world. But in order to propose new tools, we must first rethink how we comprehend the environment.

Replete with anecdotes and based on numerous concrete cases in various fields, Philippe’s book redefines three fundamental dimensions of decision-making in uncertainty: the ontological dimension – What is the nature of our environment and how does it evolve? – the epistemological dimension – What information can we use to decide? – and the sociological dimension – How to integrate the interplay of the various actors involved in decision-making?

With these new conceptual bases, the book develops concrete principles of action to understand uncertainty and unprecedented events, to protect one’s organisation from such events and most importantly to benefit from them.

The book will prove indispensable to those who must make strategic decisions in uncertainty and those who advise them: managers, entrepreneurs, investors, insurers but also analysts, consultants and management students.

Congratulations to Wim Wuyts on his new role

Congratulations to Wim Wuyts on his new role

CEDEP’s GMP and Tax Leadership Programme Director has a new challenge

Wim Wuyts_Press Release_English

A quoi ressembleront les conseils d’administration de demain ? New article by Liri Andersson & Ludo Van der Heyden

Professor Niall Lothian OBE elected as Chairman of the Board, Edinburgh International Festival

The Board of Trustees of the Edinburgh International Festival has elected Professor Niall Lothian as its next Chairman.

Professor Lothian first joined the Board in 2011 and was elected as Deputy Chairman in 2014. He will serve as Chairman for a term of four years.

In welcoming the appointment Festival Director Fergus Linehan said “We are delighted that the Board has elected Niall Lothian as Chairman. He brings to the role a deep understanding of the opportunities and challenges facing the International Festival and a passion for our work which stretches back for more than 40 years as an audience member and supporter.”

Professor Niall Lothian said “I am honoured to have been elected as the Chairman of the Trustee Board in the International Festival’s 70th year and look forward to working with my fellow Trustees and the executive team at the Festival to help set its course into the future.”.

Professor Niall Lothian has been involved with executive education for most of his career. He holds visiting appointments at INSEAD & CEDEP in Fontainebleau and ESMT Berlin and is a past President of the Institute of Chartered Accountants of Scotland. Formerly a governor of the Royal Conservatoire of Scotland, Niall is currently chairman of Inspiring Scotland, a venture philanthropy trust.

Giving sense to Digital

CEDEP Digital Expert, Liri Andersson and CEDEP Academic Committee Member, Ludo Van Der Heyden featured in today’s Les Echos (12/06/17) on the topic of Giving sense to Digital today by defining one’s mission.

HSE Excellence Europe 2017

11th HSE Excellence Europe

Outstanding CEDEP Faculty Reaction

Congratulations to CEDEP faculty, Sam Abadir and Andrew Sharman who both made the recent HSE Excellence Europe event in Amsterdam such a success. Both Sam and Andrew stood out in the top three speakers who helped increase the knowledge of the audience and were commended on their contribution to the event. Well done to you both!

Power is Everywhere Series with Luk Van Wassenhove

Two New Commandments of Customer Engagement

Please find CEDEP Fellow, Luk Van Wassenhove’s most recent piece in the Power is Everywhere Series, written with Mark Lee Hunter, INSEAD Adjunct Professor and Maria Besiou, Professor of Humanitarian Logistics at Kühne Logistics University


Achieve Remarkable Things – Dean van Leeuwen

Achieve Remarkable Things – This century should be rather remarkable but it will not just happen, you have to create it

This paper explores the three areas which need to be addressed in order to truly ignite the most remarkable and revolutionary century humankind has ever known. They are: Perspective; Problem-Potential Paradox and the third is you, the Protagonist. It decodes and exposes how vanguard companies are doing remarkable things and shares three powerful leadership qualities that deliver remarkable achievements. Finally, we suggest seven steps to achieving your own personal and professional remarkable things. Click here to read

New Book – Power is Everywhere by Luk Van Wassenhove, Dr Mark Lee Hunter and Maria Besiou

CEDEP Fellow and member of CEDEP’s Academic Committee, Luk Van Wassenhove, has just published his new book, Power is Everywhere: How stakeholder driven media build the future of watchdog news, with Dr Mark Lee Hunter and Maria Besiou.

 You can download your free copy now on

The book, draws on ten years of peer-reviewed research, interviews and case studies by The Stakeholder Media Project, based in the INSEAD Social Innovation Centre in Fontainebleau, France. In five chapters, the book provides a blueprint for the conception and operation of media that serve stakeholder groups – communities of interest who affect or are affected by organizations like governments and businesses. Power is Everywhere shows how these media, from to, differ from mainstream media in their value propositions, content and operations.

The authors argue that stakeholder-driven media (SDM) will continue to proliferate, and that they will be an increasingly powerful vehicle for sustainable, fact-based watchdog journalism.

The book serves as a manual for founders of stakeholder-driven media, coaching them through the process of creating a business model and putting it to work. A key feature of SDM business models, say the authors, resides in changing the relationship of a media to its users, by entering their community to serve them. The SDM business model, they argue, aims first and foremost to protect, promote and prevail for its users.

The book also sets out a new strategy for achieving social impact through watchdog journalism, based on studies of organizational crises in which communities and coalitions serve as levers of influence. The authors show that SDM can and do generate impact even in the absence of attention from mainstream media. They dissect strategies by which stakeholder groups have prevailed in conflicts with much larger adversaries. They show that the power of actionable, verified information enables coalitions even among communities who pursue different goals. In conclusion, the book details monetization and growth strategies for the next generation of SDM. Says co-author Mark Lee Hunter, “At a time when mainstream media are downsizing, SDM will provide jobs to many journalists, and news to a growing public. We seek to identify and improve a model that will meet those goals through valid, influential information and meaning.”

The Stakeholder Media Project was created at INSEAD in 2006 by Hunter, also a founding member of the Global Investigative Journalism Network, and Luk N. Van Wassenhove, a global leader in research on industrial and humanitarian operations, who recruited system dynamics expert Maria Besiou. Their scholarly research on SDM has been published by California Management Review, Sloan MIT Management Review, The Journal of Business Ethics and Corporate Reputation Review, while their practitioner articles have been featured in,, and Harvard Business Review. Their work has been supported by The INSEAD Social Innovation Centre, Kuehne Logistics University, Johnson & Johnson, the Thomson-Reuters, Open Society and Aga Khan Foundations, and WAN-IFRA. Power is Everywhere is designed by Anne Barcat.

For further information and contact with the authors, please write to, or connect with The Stakeholder Media Project on Facebook


Tax Leadership Programme

Wim Wuyts challenges Senior Tax Leaders at CEDEP in Fontainebleau.