AME Programme description

Programme Objectives

The AME programme helps you adopt the right mindset and tools to foster collaboration and innovation.

Pedagogic Objectives

  • Create a climate for innovation and change
  • Navigate effectively in the business world to foster engagement
  • Succeed in the transition from doing things yourself, to doing things with and through others
  • Explore new levers for success in a diverse and complex digital world
  • Develop communication and performance skills

Participants Profile

Functional managers who have been approached for a career in general management within the company.

Training Location

CEDEP campus Cély en Bière, France


Functional managers in a company that is not competing with our members.
Minimum 5 years of management experience.

Duration of the Training and Organisation Modalities

9 days – Minimum of 15 people and maximum of 30 people.

Access Time

At least 11 working days

Training Content

Day 1

Waking up – Replacing your old brain with a new one

Discover where your mental models block change. Learn to use collaboration to make things happen and turn ideas into action.  

Class, discussion

Market place of ideas

Share your business challenges and identify their root cause (rather than addressing the symptoms). Also, learn to ask powerful questions – one of the most important leadership skills today.


Day 2

Balancing person and performance: Making decisions under pressure

Learn to adapt your behaviour. It’s not a question of choosing between people and performance – both are needed to move your company’s challenges forward.

Case studies followed by analysis and discussion

Emotional Intelligence and the art of listening : Develop the ability to monitor your own emotions and those of others. Use this information to guide behaviour. Be able to put yourself in the shoes of those who are to be convinced of implementing the project in order to gain their support and create the right context for innovation.

EQi diagnosis and coaching

Day 3

Coaching: How does its current capacity block or help the path of innovation and transformation? Successful managers recognise their strengths and continually seek small but significant changes in behaviour.

360° Feedback and coaching 

Day 4

Managing without formal authority

Using a simulation, experiment and test your change management skills and your ability to build relationships and align the team in order to convince your organisation to adopt and implement your new project. Map the stakeholders in your organisation.

Simulation, group work

Stakeholder Matrix, Fair Process and Challenge Workshop 

Understand the different sequences for engaging others effectively. Learn the integrative approach of Fair Process to actively engage and connect with individuals and teams by listening more, asking more and saying less. This encourages all concerned or involved to support your business challenge.

Course, application exercise and discussion

Day 5

Managing yourself and others : Explore the developmental challenges and personal transitions one goes through in accessing roles requiring more leadership skills. Also discover the deeper personal challenges of managing others.

Classes and discussions

How do you use your time? : As part of a co-coaching exercise, explore how to redirect your time and energy and adapt your behaviour in order to successfully make the transition from doing things yourself to doing them with and through others.

Peer coaching, classes and discussions

Day 6

Managing your network : Learn strategies for building and using networks more effectively to develop leadership capacity and career development, and connect with different units and stakeholders beyond your area of expertise to gain support for your ideas and ensure they are implemented.

Individual diagnosis, classes and discussion

Diversity and Culture: Learning to work effectively and sensitively with counterparts in the global marketplace where different cultural realities characterise how people think and how they achieve results.

Classes, discussions and group work

Day 7

Becoming aware of complexity 

Understand the challenges of a world that has become more complex and uncertain, the speed of change (e.g. digital and environmental), and the interactions between the different components of the context.  

Classes and discussion

Decision-making under uncertainty

Decision-making has never been more difficult. Develop the understanding, mindset and skills to turn decision-making into a competitive advantage, giving your organisation the best chance of success in an uncertain business environment.

Classes and discussion

Day 8

Communication: Impact and Influence : Learn the tools and techniques to increase personal impact and communicate effectively: methods to engage and inspire, storytelling and conducting difficult conversations.

Theatre techniques

Inspiration through storytelling : Applied project work

Group work, theatre techniques

Day 9

Resilience, Stress and Energy Management : Learn how to manage stress and discover where your boundry between positive and negative “stress” lies in order to develop resilience and to monitor your mental state. Also learn how to stimulate your team’s energy, while stimulating your own to improve working conditions. 

Classes and discussions

Toolbox and action plan: This is followed by a development exercise aimed at projecting yourself into the company and establishing an action plan.

Action plan, discussion

Professors’ Profile

Nana von Bernuth, Programme Director and CEDEP Professor, Business Coach, INSEAD
Liri Andersson, expert and consultant in strategy and digital, founder of Thisfluidworld.
Albert Angerhn: Professor of Information Technology and Entrepreneurship, INSEAD.
Christophe Gillet: Former Director of Business Innovation for SONY Business Europe, specialist in innovation, transformation, change management and leadership
Thomas Hellwig, Doctor of Medicine, Coach, Adjunct Professor Organisation Behaviour at INSEAD
Didi Hopkins, Actress, director, trainer and leadership development coach
Jens Meyer, Adjunct Professor at CEDEP and INSEAD
Simone-Eva Redrupp, Professor Adunct, Speaker and business coach INSEAD
Andrew Sharman, Professor, President IOSH, author

Used Pedagogical Methods and Technical Means

  • Courses, discussions, simulations, videos, subgroup work, peer coaching
  • Real individual projects in red thread
  • Analysis tools and coaching, theatre techniques
  • Pedagogical distribution: 50% practical, 50% theoretical input
  • Flat room, videos, computers in group work rooms. Round table discussions.

Evaluation Methods

During the training: project that was proposed in its professional context and that serves as a common thread for the application of the concepts shared in the sessions. Individual analysis and evaluation tools.

Continuous observation on the basis of group work (practical cases and group projects).

Attendance sheet for each half day. On-the-spot evaluation, certificate of participation.

Public Rate

€ 13,200 excluding taxes

Pedagogical Referent

Resp. Academic Management;

Access to training for people with disabilities

Our training courses comply with the requirements for accessibility to the premises for people with disabilities. If necessary, please consult our disability advisor Corinne Delplanque,