MBE Programme description

Programme Objectives

Design and implementation of the Strategy. Understand the economic environment and strategic issues in a context of change and know how to analyse them; know the different functions of the company and their interdependence; use this information to build a strategy. Acquire or strengthen the fundamentals of management.

Pedagogical Objectives

  • Learn how the global economy affects companies and how strategy influences value creation
  • Understand the organisation as a whole and optimise collaboration with other functions
  • Strengthen fundamental knowledge in the areas of logistics, purchasing, finance, operations, negotiation, strategy and marketing
  • Understand how regional economies and politics affect operations and decisions

Participant’s Profile


Training Location

CEDEP Campus Cély en Bière, France

Duration of the Training and Organisation Modalities

10 days over a period of 2 weeks – Minimum of 15 participants and maximum of 40 participants

Access Time

At least 11 working days

Training Content

Day 1

A global vision of the organisation, collaboration and value creation : Explore business models. Understand where each function creates value and has an impact on other functions. Dismantle silos. Adjust your strategy and approach to value creation versus value destruction.

Classes, discussions, group work

Strategic issues :  Understand the strategic environment of the company. Learn how to be agile and to seize short and long-term innovation opportunities. Develop a strategy with different scenarios for your company taking into account uncertainties.

Classes, discussions, group work

Day 2 morning

Management of Operations in a Complex Environment: Understand the importance of operations in a changing and highly competitive environment, particularly in the supply chain and its impact on other business functions. Define the strategic risks and opportunities arising from operations management. Propose an operational strategy.

Classes, discussions, group work

Day 2 afternoon and Day 3

Finance – Understand the financial position of a company and the impact of strategy on value creation: Review the fundamentals of finance (e.g. ratio analysis, investments versus time scale, identification of potential problems) and develop a long-term financial strategy. Understand the impact of actions on the financial health of the company. Learn how to make sound decisions.

Finance – Understanding value creation and investment: Financing growth and investment. Presentation of the financial levers for growth. Making investment choices and understanding the relationship between financial choices and the impact on the organisation. Evaluating investment and risk analysis. Understand how to look at the big picture and analyse figures (ratio analysis, etc.), identify potential problems. Understand investments in relation to the time scale and learn to analyse and build a long-term financial strategy.

Classes, discussions, group work, individual exercises

Day 4

Customers and Markets: Marketing Fundamentals and Omnichannel

Explore the link between industry dynamics, a company’s strategy and its business model. This understanding is essential to ensure alignment between marketing as a whole and the business objectives of the company. Understand value creation and capture, the difference between real and perceived value, and the importance of focusing on ‘the customer’. Examine the benefits of putting the customer at the centre of the organisation and discuss future trends that will affect companies’ marketing strategies.

Classes, group work

Day 5

Sustainable Development, ESG, Impact

Clarify global and local issues related to environmental and social sustainability and their translation into the business context (ESG, CSR…). Adopting an impact mindset can lead to innovation and unlock opportunities. Understand the role that each individual can play within the wider organisation.

Classes, group work

Hybrid Work

Mastering the challenges of remote work. Understand and integrate the impact of emotions on performance. Adapt your hybrid management style. Strengthen motivation and cooperation.  Make feedback a fundamental lever for collective efficiency in the digital age.

Day 6

Networking, operating beyond limitations

Optimise interaction with teams of different functions and avoid misunderstandings. Develop and apply leadership practices within a network of culturally diverse actors.

Classes, electives, small group work

Day 7

Operations Management

Understand the importance of operations in a changing and highly competitive environment, particularly in the supply chain and its impact on other business functions. Define the strategic risks and opportunities arising from operations management. Proposal of an operational strategy.

Classes, serious game, discussions

Day 8

Negotiation – Influencing Strategies and Negotiation Skills: Learn to manage different tactics and fundamental concepts of negotiation; deal with difficult negotiations and develop effective strategies for building long-term internal and external relationships. Understanding multicultural interactions

Lessons, role-plays, discussions

Day 9 & 10

Marketing strategy : Integration of new knowledge, skills and attitudes (marketing research, decision making, B2B, segmentation, targeting, positioning) and linking with marketing tactics.

The Programme Content in Action : Group simulation based on a fictitious company to effectively manage all aspects of a small company’s services over several years to support its transition from product vendor to solution provider. Anticipate the consequences of its decisions and adjust its strategy accordingly, using the tools and concepts acquired during the programme.

Professors’ Profile

Guido Verswijvel: Programme Director. Professor at CEDEP, Business Leader

Eduard Beltran: lawyer, negotiation specialist

Arnaud Blandin : Consultant in Sustainable Development

Moira Creedon: Professor of Finance

Pablo Foncillas: Professor of Marketing 

Jens Meyer: Adjunct Professor INSEAD and CEDEP

Sebastien Olléon: Consultant, visiting professor of sociology of organisations CEDEP

Nana Von Bernuth: Programme Director, CEDEP Professor and INSEAD business coach

Used Pedagogical Methods and Technical Means

  • Courses, exercises, real cases, simulations, role plays, group work, discussions

  • Pedagogical distribution: 50% practical, 50% theoretical input

  • Common thread: each day, introduction at the beginning of the session and time for sharing and reflection.

  • Amphitheatre, flat room, computers in group work rooms for simulations.

Evaluation Methods

  • Analysis tool for the first session of the programme.
  • Ongoing observation based on group work and simulation (practical cases, situational exercises, experience sharing and debates).
  • Signing sheet per half-day. “Hot” evaluation. Certificate of participation.

Public Rate

€ 5,760 excluding taxes

Pedagogical Referent

Resp. Academic Management ;

Programme director Guido Verswijvel 

Access to Training for People with Disabilities

Our training courses comply with the requirements for accessibility to the premises for people with disabilities. If necessary, please consult our disability advisor Corinne Delplanque,