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MBE Programme description

Programme Objectives

Understand the economic environment and strategic issues in a context of change and know how to analyse them; know the different functions of the company and their interdependence; use this information to build a strategy. Acquire or strengthen the fundamentals of management.

Pedagogical Objectives

  • Learn how the global economy affects companies and how strategy influences value creation
  • Understand the organisation as a whole and optimise collaboration with other functions
  • Strengthen fundamental knowledge in the areas of logistics, purchasing, finance, operations, negotiation, strategy and marketing
  • Understand how regional economies and politics affect operations and decisions

Participant’s Profile

Managers

Training Location

CEDEP – Bd de Constance 77300 Fontainebleau France

Requirements

High-potential functional managers in a company that is not in competition with our members

Duration of the Training and Organisation Modalities

10 days over a period of 2 weeks – Minimum of 15 participants and maximum of 40 participants

Access Time

From 1 to 15 days

Training Content

Day 1

Understand differences in culture and personality : Learn how to take advantage of the diversity of personality styles to optimise interaction with teams from different functions and avoid misunderstandings. Take them into account in your role.

A global vision of the organisation, collaboration and value creation : Explore business models. Understand where each function creates value and has an impact on other functions. Dismantle silos. Adjust your strategy and approach to value creation versus value destruction.

Day 2

Strategic issues :  Understand the strategic environment of the company. Learn how to be agile and to seize short and long-term innovation opportunities. Develop a strategy with different scenarios for your company taking into account uncertainties.

Day 3

Management of Operations in a Complex Environment: Understand the importance of operations in a changing and highly competitive environment, particularly in the supply chain and its impact on other business functions. Define the strategic risks and opportunities arising from operations management. Propose an operational strategy.

Day 4

Purchasing – Understand the power of the purchasing function : Understand the power of the purchasing function and how this function plays a strategic role in the company when used as a tool to reduce costs and create value.

Day 5

Economics – Concepts and Conduct of Business in a VUCA World : Understand the impact of economic change on businesses to improve strategic and operational decision-making and assess risks and opportunities in international markets. Introduction of concepts and tools to be able to analyse this impact in a logical way.

Day 6

Finance – Understand a company’s financial situation and the impact of strategy on value creation : Review the fundamentals of finance (e.g. ratio analysis, investments versus time scale, identification of potential problems) and develop a long-term financial strategy. Understand the impact of actions on the company’s financial health. Learn how to make sound decisions.

Day 7

Negotiation – Influencing Strategies and Negotiation Techniques : Learn how to manage different tactics and fundamental concepts of negotiation; manage difficult negotiations and develop effective strategies for long-term internal and external relationship building.
Culture – International Interconnection : Develop and apply leadership practices within a network of culturally diverse actors. Understand the importance of the local context and the impact on behaviours. Learn to take into account the intercultural dimension when developing its strategy and implementation plan.

Day 8

Finance – Understand value creation and investments : Financing growth and investment. Presentation of the financial levers for growth. Know how to make investment choices and understand the relationship between financial choices and its impact on the organisation. Evaluate investment and risk analysis. Know how to take the high road and analyse figures (ratio analysis, etc.) for identifying potential problems. Understand investments in relation to the time scale and learn how to analyse and build a long-term financial strategy.

Day 9 & 10

Marketing strategy : Integration of new knowledge, skills and attitudes (marketing research, decision making, B2B, segmentation, targeting, positioning) and linking with marketing tactics.

The Programme Content in Action : Group simulation based on a fictitious company to effectively manage all aspects of a small company’s services over several years to support its transition from product vendor to solution provider. Anticipate the consequences of its decisions and adjust its strategy accordingly, using the tools and concepts acquired during the programme.

Professors’ Profile

Guido Verswijvel: Programme Director. Professor at CEDEP, Business Leader
Sam Abadir: Professor of Leadership and Negotiation at IMD in Switzerland
Ivan Cuesta: Executive Supply Chain Manager with over ten years experience in the FMCG industry.
Dominique Jacquet: Professor of Finance, formerly Ponts-et-Chaussée, Visiting Prof INSEAD and CEDEP
Loïc Sadoulet: Professor in Economics at CEDEP and INSEAD. His teaching covers macroeconomics, economic development and project-based training.
Michael Shiel: Professor of Strategy at INSEAD.
Local speakers for the intercultural or economic session in the foreign versions of the programme.
Local speakers on the economic environment of the geographical areas concerned for the international editions (Cracow, Poland; Montreal HEC, Canada, Shanghai, China)

Used Pedagogical Methods and Technical Means

  • Courses, exercises, real cases, simulations, role plays, group work, discussions

  • Pedagogical distribution: 50% practical, 50% theoretical input

  • Common thread: each day, introduction at the beginning of the session and time for sharing and reflection.

  • Amphitheatre, flat room, computers in group work rooms for simulations.

Evaluation Methods

  • Analysis tool for the first session of the programme.
  • Ongoing observation based on group work and simulation (practical cases, situational exercises, experience sharing and debates).
  • Signing sheet per half-day. “Hot” evaluation, “cold” evaluation. Certificate of participation.

Access to Training for People with Disabilities

Our trainings are accessible to people with disabilities. Referent handicap sylvia.aromatorio@cedep.fr

Public Rate

€ 5,410 excluding taxes

Pedagogical Referent

Resp. Academic Management muriel.larvaron@cedep.fr;

Programme director Guido Verswijvel 

Bridges to

Achieving Managerial Excellence Programme. Coaching with Meta-LUCID (Learning Partner)
Other Management or Leadership programmes