Training Content
4 interactive modules :
Theory of the firm (business strategy)
Participants understand the concept of strategy, examine their own company’s strategy and apply this understanding to their day-to-day management. They will be able to distinguish between static and dynamic market concepts and know how to execute strategic decisions based on market conditions. By deconstructing a typical organisation, participants will understand the core business activities of their company, the role of their team in these activities, and how they can make decisions with an informed enterprise mindset. In addition, participants understand the different ways of structuring a business, the reasons behind it, and how they can align their management behaviour with their business structure. They will also have the opportunity to reflect on the role that sustainability plays in strategy decisions.
Customers and Markets
Participants understand the different ways of segmenting customers, the concept of value proposition and customer experience design. They are able to describe their company’s customers and the company’s value proposition. They understand and can describe how their area of responsibility has a direct or indirect impact on customers and align their management practice to this. They will also understand how digitisation has changed the way a company interacts with its customers.
Managing Operations
Participants understand the concept of operations management and how it relates to strategy execution. They can describe the strategic and operational aspects of their own role. Participants understand the dimensions of performance (cost, quality, variety, time). They can execute high-level decisions based on these dimensions and can also apply them within their scope of control.
Participants understand common approaches to process design. The class will also reflect on the impact of digital on operations (e-commerce, Industry 4.0) and the tension between efficiency, cost optimisation and sustainability.
Financial Acumen
Participants will gain an understanding of the rationality behind finance. They will review the fundamentals of finance (e.g., ratio analysis, investment versus time scale, identifiy potential problems) and develop a long-term financial strategy. They will understand the concept of financial performance and establish a clear link between the impact of management actions on the financial health of the company. Finally, they will immerse themselves in the investment analysis, appraisal and control.
The emerging concepts of digital transformation and sustainability are seamlessly integrated into the content of each pillar of the programme.