Guido Verswijvel is owner and Managing Director of Gucy, active investor, and strategic advisor for the ambitious and growth-oriented entrepreneur/enterprise. 

Based on his profound knowledge and practical expertise in marketing as well as finance, he can help to address the major strategic challenges that companies face from both angles.

For many years he was a Strategic Advisor in the Financial Services Industry, both at national and international levels.  Before becoming an independent entrepreneur, Guido was active in Banking (Director of Credits in a major Belgian bank) and Strategic Consulting (McKinsey).

Today, Guido is a stakeholder in a number of small and medium sized Belgian companies, active in the distribution of automotive requirements (Pacauto), IT-Services (Asist), business centres (Officenter), etc. He is co-founder and board-member of BAN Vlaanderen (Business Angel Network in the Flanders region (Belgium) and of Finpower (Financial Consultancy for medium sized businesses).

As an educator, Guido is an Adjunct Professor in Entrepreneurship at INSEAD, the Business School for the World, with campuses in Fontainebleau, Singapore and Abu Dhabi.  He teaches the REP-elective (Realising Entrepreneurial Potential) in the MBA-Program in Fontainebleau. He has also given several in-company workshops on Service Marketing (‘How to become a real customer-centric company’, and ‘How to go from a ‘Product Seller to a Solution Provider’). He is also a coach for the Marketing and Finance sessions in the Intrapreneurial Bootcamps of the Second Phase (an integrated process to stimulate innovation in SMCB-environments).

Guido is member of the jury for the PEBO Academy at Vlerick Business School (Platform for Entrepreneurial Buyouts) and member of the Jury of The Second Phase (Intrepreneurial Bootcamps).

He is co-author of Markpack (Marketing Decision Support System) and Bankstrat (a Strategic Marketing simulation for financial institutions).

Guido holds a master’s degree in applied economics and PhD in a marketing from the University of Antwerp. He also holds an MBA from INSEAD-Fontainebleau.