Jules Goddard is a Fellow of London Business School, formerly Gresham Professor of Commerce; Mercer’s School Memorial Professor of Business Administration at City University; Visiting Professor of Marketing at École des Ponts Paris Tech; Unilever Distinguished Scholar, AGSM at UNSW, Sydney.

In the 90s, he specialised in designing, directing and teaching senior-level, enterprise-wide transformational programmes for many companies, including one third of the FTSE 100. His particular areas of interest are business creativity, strategic innovation and leadership skills.

Recently, he co-established the Management Innovation Lab (MLab) at London Business School, dedicated to partnering with chosen clients in the experimental pursuit of radically different ways of managing talent and organising work.